Richard Edelman, creator of eponymous Trust Barometer, opens Week 3 by tracking trends in trust over past 20 years by Nick Danlag on July 13, 2021 share NICK DANLAG - STAFF WRITER CEO of global communications firm Edelman, Richard Edelman, during morning lecture on Monday July 12, 2021 in the Amphitheater KRISTEN TRIPLETT/STAFF PHOTOGRAPHER People’s trust can be viewed as a pyramid.