George Murphy, Chautauqua’s vice president and chief marketing officer, said he wants Chautauqua to “own” surrounding marketing areas and “attack” problems at the Main Gate, but most of all, he wants to draw people in.
Murphy spoke to nearly 60 people Wednesday on the Hultquist Center porch about the Institution’s recent marketing strategies and the effects of the WNED documentary “Chautauqua: An American Narrative.”
Filling in the fiscal gaps occupied Wednesday morning’s Trustee Porch Discussion at the Hultquist Center.
Sebby Baggiano, vice president and treasurer, and Geof Follansbee, vice president for development and Chautauqua Foundation chief executive officer, both spoke on the topic of “Financial Sustainability.”